In this day and age, it might seem like most measures of advertising are refined and watered down versions of what car companies could really head out there and accomplish with an aggressive vision, but back in the 60s and 70s, there wasn’t really a path for the companies to take when it came to ads on television, so things got creative.

This time, we let nostalgia make its way, as we check out a Motor Trend Car of the Year announcement advertisement as the 1969 Plymouth Road Runner would take home that honor and use the likes of a popular cartoon to tell you all about it.

Tune in to a simpler time down below as Wile E. Coyote and the Roadrunner use their comedic talents to announce the car that shares the same name.

What do you think of the way that commercials were in a time like this versus how they seem to be in this day and age?

More details about Plymouth Road Runner follow after<below> the video

The Plymouth Road Runner was introduced as part of Plymouth’s revamped intermediate lineup for the 1968 model year. It was essentially a Belvedere two-door sedan fitted with the heavy-duty suspension normally found on cars earmarked for police or taxi duty. The standard engine was Chrysler’s familiar 383 cu. in. (6,276 cc) V8 wearing “Coyote Duster” decals on its air cleaner and borrowing the cylinder heads, camshaft, and intake and exhaust manifolds from Chrysler’s bigger 440 cu. in. (7,206 cc) engine. With single four-barrel carburetor, this combination yielded 335 gross horsepower (250 kW) and 425 lb-ft (574 N-m of torque), about the same as a base GTO. A four-speed manual transmission was standard equipment and the only really essential straight-line performance item not included was a limited-slip differential, which was available as part of the Performance Axle Group for an extra $87.50.

The base price of a Plymouth Road Runner was $2,870, which was a little above Brock Yates’ proposed target price, but undercut a base Pontiac GTO hardtop by $231. If you included the extra cost of adding a four-speed and heavy-duty suspension to the GTO, the price differential became closer to $500 — not small change in 1968. The Road Runner was also $559 cheaper than an equivalent Plymouth GTX.

Naturally, that budget price entailed certain compromises. Choosing a Road Runner over a GTX condemned you to flat bench seats, taxicab-grade upholstery, dog-dish hubcaps, and rubber mats instead of carpeting. There was of course a host of dress-up and luxury options ranging from power steering and front disc brakes (unimportant to drag racers, but of more than passing interest for street driving) to a padded vinyl roof and a big swash of flat black paint on the hood. Buyers were well advised to exercise caution with the options list, which could add almost $1,000 to the list price. As a stripped-down street racer, the Road Runner was a bargain, but if you were looking for a fully loaded cruiser, the GTX made far more sense, offering better performance without the Road Runner’s low-rent ambiance.

Feeling nostalgic, missing old car commercials? Check out this fantastic and nostalgic TV car commercials to:

1968 Pontiac GTO Bonnie and Clyde TV Commercial
1970 Chevelle SS396 commercial
1970 Dodge Charger commercial
1967 Pontiac GTO Commercial

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