Dodge Challenger Outsells Both Ford Mustang And Chevrolet Camaro!
Did the Dodge Demon Help the Challenger Beat Mustang and Camaro in June Sales?
Finally, the Dodge Challenger has drawn blood from its rivals as the muscle car has beaten the Camaro and the Mustang on the sales chart. Is this the Demon effect?
A report has surfaced online and it will place a big smile on the faces of Dodge Challenger enthusiasts in North America. Nope, Dodge isn’t going to increase the production run of the Challenger SRT Demon. There are no intentions to make the Challenger SRT Hellcat Widebody cheaper too. So what’s the deal anyway? Well, the Challenger has finally got itself a lead in sales over the Camaro and the Mustang.
It was an uphill battle for the Dodge Challenger to reach and eventually beat the numbers of the Chevrolet Camaro and the Ford Mustang. While those two were duking it out for the top spot and were neck-to-neck for the past few years in terms of sales, the Challenger was left out. It almost felt like Dodge had made peace with the fact that their muscle car was not going to be a chartbuster. But things have changed now.
The Challenger beat the Mustang and Camaro for the first time in seven years!
For the month of June 2017, the Dodge Challenger has become the best-selling muscle car in the United States. Wait a minute. There’s more. It’s also the best-selling sports car in the US for the month and has also took the spot of the top-selling 2-door car in North America for June 2017. That’s a lot of things which Dodge must be extremely pleased with.
While the 6,605 units that were sold in June 2017 was a step down from May 2017’s 6,989, the Challenger didn’t fall like the Mustang and the Camaro. The Ford took a big blow, with sales sliding from 7,895 to 6,186 units. Chevrolet’s muscle car on the other hand, slipped from 7,841 to a disappointing figure of 4,691. It seems the “Transformers Effect” and the Bumblebee image aren’t working in the Camaro’s favor anymore. Well, even the latest Transformers movie is struggling at the box office now.
As far as year-to-date is concerned, it’s a different story: Ford has sold 55,608 Mustangs, Chevrolet has sold 36,567 Camaros, and Dodge has sold 35,910 Challengers. So what changed by June? Well, the Demon. Considering the massive amount of press it received around the drag monster’s launch…it looks the Dodge Challenger may have received a needed sales boost from the possible halo effects of the Demon or just his crate 🙂 ?
While chances of Dodge beating Ford are less here, Chevrolet may have to up their game a lot in the remaining six months to keep their second spot.
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